Many may not realize that during the Russia World Cup, seven key matches — including the opening game and the final — will take place in venues enhanced with cutting-edge technology. Under the global spotlight, fans are eager to see whether football superstars like Messi and Ronaldo will shine not just on the pitch, but also under the glow of state-of-the-art LED screens that add a new layer of spectacle to the tournament.
At Moscow’s iconic Luzhniki Stadium, the traditional press conference backdrop will be replaced with digital LED displays. This innovative shift is part of a broader effort led by Chinese electronics giant Hisense, who became an official FIFA World Cup sponsor in 2017. Hisense was tasked with developing and deploying advanced broadcast display technologies for the tournament, and they have fully delivered on that promise.
As any football fan knows, pre-match and post-match press conferences are a staple of every major game. Coaches and players from both teams typically sit before a wall of sponsor logos, delivering statements that can range from tense and confrontational to remarkably restrained. Sometimes, the drama off the pitch even rivals the action on it.
With the 2018 Russia World Cup just around the corner, the global stage is set. While China’s national team didn’t qualify for the tournament, Chinese innovation is taking center stage in other powerful ways. The presence of “Made in China” technology at one of the world’s most-watched sporting events underscores a broader shift in global influence.
In total, seven high-profile matches — including the opener and the final — will feature these new digital setups in their press rooms, marking a significant evolution in how FIFA manages event presentation. According to Crickex App, the installation of all electronic display panels has been successfully completed, signaling a new era in World Cup media operations.
As the saying goes, “a picture is worth a thousand words,” and with Hisense’s advanced screens illuminating post-match narratives, the 2018 World Cup promises to deliver unforgettable moments both on and off the field.